The Journal

Natural vs synthetic fragrance: what’s the difference?
Essential oil or synthetic fragrance? What you read on a candle label covers very different realities. This guide breaks down the difference between natural and synthetic scent — and helps... Read more...
The history of scented candles: from ancient rituals to modern homes
From Egyptian temples to contemporary living rooms, the scented candle has crossed millennia without losing its essence. A fascinating history that speaks as much to our relationship with fire as... Read more...
The world's most beloved scent (and why it is so popular)
Vanilla is the world's favourite scent, and that is no accident. From its Aztec origins to its well-documented effect on the brain's reward circuits, this warm, familiar note is far... Read more...
Candle Care 101: Getting the Most Out of Every Burn
A quality candle deserves a little care. From the first burn to proper storage, a few simple habits make the difference between a candle that tunnels and fizzles out early,... Read more...
The science of smell: how your brain processes fragrance
Smell is the only sense that bypasses the brain's relay system and connects directly to emotion and memory. Here is the neuroscience behind why fragrance feels so personal. Read more...
Seasonal Scents: Matching Fragrances to the Time of Year
Choosing a fragrance that matches the time of year is about extending something your nose already knows instinctively. This guide walks you through all four seasons, note by note. Read more...
Best floral fragrances for summer: rose, jasmine, neroli and beyond
Floral fragrances have been part of human emotional life for centuries. Rose, jasmine, neroli, peony, tiare — each flower tells a different story, and summer is the perfect season to... Read more...
How to Choose the Right Candle for Every Room
Bedroom, living room, bathroom, home office — learn how to match the perfect scent to every space in your home. Expert tips on fragrance, intensity and safety by Little Flame. Read more...
Candle Layering: How to Create Your Own Signature Scent at Home
Discover candle layering — the art of combining scents to create a unique home fragrance that's entirely your own. Tips, pairings and inspiration inside. Read more...
How to gift a candle that truly resonates
Because everyone experiences candles in their own way
Not sure which candle to offer? This simple guide will help you choose the perfect scent based on personality, mood, or occasion. Read more...
Scents that transform your daily life
What science tells us about the benefits of scents
Why do certain scents instantly change our mood? Discover the science behind fragrances and how the right candle can transform your well-being. Read more...
Scented candle mistakes to avoid (and how to fix them)
The most common mistakes with scented candles — tunneling, poorly maintained wick, inadequate scent throw — and how to easily correct them to enjoy them longer. Read more...
How to care for a scented candle and prevent tunneling
Discover our tips for caring for your scented candle, avoiding tunneling, optimising fragrance diffusion and making it last longer overall. Read more...